Why Invest in Bing Ads

Bing Network Intelligent Search

How much do you know about BING ?

Even though it may only cover 5% of the search market, doesn’t make it less important than other digital marketing platforms.

The Bing network has proven to be an extremely successful cost effective advertising platform for the SME market.

Delivering the lowest cost per lead when stacking up against any other platform, Bing must be considered in devising your marketing strategy.

Bing is deceivingly larger than you think. In a rapidly growing market, ensuring your business is exposed on multiple platforms ensures you will be leaving no stone unturned.

The Bing platform has 2 very strong competitive edges as a marketing platform.

Unique Audience – Bing courts an affluent audience

1. 1/3 of Bing Network audience has a household income of $100k
2. 65% of Bing Users are house owners
3. 57% of the Bing network are white-collar workers
4. 1/3 of the Bing network audience hold a bachelor degree or higher

Cost Effective

1. The average cost per click on Bing is significantly lower
2. In some verticals/industries, 90% cheaper in average cost per click

Don’t ignore this market!

Bing is part of the every day

Windows

xBox

Office

Cortana

Bing is continously growing

Integrated into Windows 10 & Microsoft Products

Bing has a unique audience

Making it cost effective

Bing is bigger than you think

Double digit market share across 7 countries

Bing has powerful tools & features

Always investing in the future

Bing network PC Share Across the World

Bing is bigger than you think

Worldwide

9% share
12B monthly searches

Europe

9% share
3B monthly searches

Latin Ameria

5% share
826M monthly searches

Asia Pacific

3% share
2B monthly searches

Double digit market share across 7 countries

(US) United States
33% share 5.0B monthly searches
Canada
17% share 451M monthly searches
Australia
12% share 196M monthly searches
(UK) United Kingdom
26% share 977M monthly searches
France
19% share 788M monthly searches
Germany
12% share 509M monthly searches
Norway
17% share 16M monthly searches

Bing is on platforms you might not expect

Amazon Kindle

Bing is the default search engine on Amazon Kindle’s native browser, SilkTV on FireTV and on Bing Videos on Echo Show

Microsoft | Xbox

Bing is the default search engine on Microsoft Edge, Xbox, Office & powering Cortana on Windows 10 devices

Apple Siri

Bing provides image search results for Siri on Apple devices

Average Cpc (AUD)

Auto	$0.73
Travel / transportation	$0.86
Retail	$0.62
B2C services	$1.33
Tech / techno	$0.79
Careers / education	$1.79
Financial services / insurance	$3.86
B2B services	$2.35

$4.00

$3.50

$3.00

$2.50

$2.00

$1.50

$1.00

$0.50

Auto

$0.73

Travel / transportation

$0.86

Retail

$0.62

B2C services

$1.33

Tech / techno

$0.79

Careers / education

$1.79

Financial services / insurance

$3.86

B2B services

$2.35

The Bing audience is diverse & affluent

House Owners

65% of Bing users are house owners, with more than 1/3 of the audience has a household income of $100K.

High conversion Rates

35% of Bing users are under the age of 35 ², with 56% being female and 44% being male ².

² Microsoft Internal Data 2016, All Devices.

Online Exposure / Brand Awareness

One of the benefits of getting higher rankings on search engines is building brand awareness. When your website appears on the first page of Google, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.